2018 Title Sponsor – Flint and Genesee Chamber
Additional Sponsors –
The American Advertising Awards (AAA) are the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local competitions where the coveted ADDY® AWARD is handed out. The mission of the AAA competition is to recognize and reward creative excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local ADDY® Awards is the first of a three-tiered, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 15 District competitions. District winners are then forwarded to the third tier, the National American Advertising Awards competition. *Entry in your local ADDY competition is the first step toward winning a National ADDY.
Call for entry information
The leaders of AAF of Greater Flint are excited about the 2018 AAA ADDY® season. We want to make you aware of some changes that will help you with your entries this year. We hope you are already beginning to think about the good work you have created and what you plan to enter this year. You will want to make note that the entry deadline date will be January 26, 2018 at 5PM. We will accept credit card payments at the drop off location. The location this year is at the offices of Olmsted and Associates in the North Bank Center building 9th floor. Time for drop off is from Noon to 5PM. Date is Friday January 26, 2018.
NEW ADDY Entry Platform
This year the ADDY entry platform has been rebuilt with the help of a new software provider. We have added and modified all of the features that will make this year’s entry process easier to navigate and less time consuming for you to use. The new software promises to be simple to learn and most importantly, will be dependable, even during the heaviest ADDY entry periods. You will find exciting features this year that will include such things as:
- Entry cloning/copying function
- Drag and drop file uploader
- Upload progress bar with multitasking capabilities
- More payment options than before
- Improved technical support capabilities
We will provide a simple, step-by-step, easy to follow, short instructional video available online that you can watch before entering as well as improved tech support provided by the new software company that will help answer any questions you may have.
We are looking forward to seeing your best work in this year’s competition. We expect the ‘call for entries’ to go out soon with all the pertinent details.
If you have a particular contact at your firm you want us to notify, just send us their email address with ADDY info in the subject line and we will be sure they get the information to enter the 2018 competition.
Thanks in advance and if you have any questions, don’t hesitate to call.
If you have questions on anything, please contact Dave Perry at 810-955-2263 or at firstname.lastname@example.org.
How are ADDY Awards determined?
Selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. In each category, a Gold ADDY® is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive Silver ADDYs®. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
Who can enter?
This competition is open to all creative services and industry suppliers including but not limited to advertising, graphic design, photographers, printers, newspaper, radio, television, web, marketing and communication professionals, as well as students studying in these areas.
Why should I enter?
Entering the AAA competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness. It also certainly boost your personal or business image as an award winner.
Have questions? Contact the ADDY Chair